Services — UrbanPeak Marketing GmbH
We do four kinds of work, and the boundaries between them matter more than the labels. A client who wants Medienarbeit and buys a positioning project will be disappointed, and the other way round.
UrbanPeak Marketing GmbH is a marketing strategy and communications consultancy: we develop marketing and communications strategies and help implement them. This page is written so you can match your situation to the right engagement before you spend a call on it.
Every engagement is written down before it starts. On a first call we will also tell you which of the four fits — or that none of them does.
Read the left column as your situation and the right column as what you actually get. Where the recommendation row carries the lilac rule, that is where this page says most enquiries land — not where every enquiry belongs.
The scope of every engagement is fixed in writing first: what we do, in what sequence, what we need from you, what we assume, and what would change the plan.
Positioning
Market positioning and message architecture. Market and target-group analysis, then a position statement and a message architecture a sales team can use in a live conversation.
Output: a position document of six to ten pages, a target-group map, and five or six key messages with supporting points.
Most enquiries
Corporate Communications and Medienarbeit. For companies whose position exists and whose gap is reach: media plan, spokesperson preparation, drafted material, and the first round of outreach alongside your team. Ongoing Medienarbeit is a monthly arrangement with a defined set of activities rather than an open retainer.
Suits teams that have a story but no working relationship with German trade and business press yet.
Inside the company
Internal Communications and Change Communication. When a merger, rebrand, restructuring or portfolio change affects how employees describe their own employer, the internal sequence is planned with the same rigour as the press release — and usually earlier.
We build a message sequence with named owners, formats and dates, plus an escalation map for the scenarios your leadership is worried about.
Brand and market
B2B brand and positioning for mid-sized companies. Mid-sized German companies often carry a brand that no longer matches the business: the site describes a regional supplier, the company now works across three countries. We rebuild the Markenstrategie around what the company has become and translate it into the material customer-facing teams use every day.
Kept close to sales: if a position cannot be explained by a salesperson in one sentence without a slide, it will not survive contact with a customer.
Multiple markets
Communications strategy for internationally active organisations. If you operate in more than one market, the work shifts to governance: which parts of the message are fixed, which are local, and who decides.
We work directly in German and English. For other markets we usually operate through partners and own the quality check.
Not for us
Something else. If your real problem is unclear pricing, an unstructured sales process or a product decision that has not been made, we decline the project. Saying no early is cheaper for both sides.
We also do not run performance marketing campaigns, and we do not provide legal or financial advice.
Every engagement starts with the same three questions before a plan is written: what decision is this work supposed to change, who has to agree to it, and what happens if the answer is uncomfortable. From there the engagement runs in a fixed sequence.
Interviews inside and outside the company, a read of the material you already publish, and a short list of the assumptions we can test rather than repeat. This phase is the one clients most often want to shorten and the one we least often let them.
We write the position statement in plain sentences and test it against your buyers' real alternatives — not against your competitors' websites. If it cannot survive that comparison, it is rewritten, not softened.
Five or six key messages, each with supporting points a salesperson can turn into two spoken sentences. We write these with the people who will actually use them, usually in one working session rather than by e-mail.
The position is carried into the material your teams use: the pitch, the trade-press pitch, the internal briefing, the website copy brief. We stay on the strategy layer; if you need daily content production, an agency is the better and cheaper answer, and we will say so.
Four to eight weeks later we check what held and what drifted, and rerule the parts that did not survive contact with the market. That review is the reason this page keeps its corrections.
We are a consultancy, not a pure agency. That means we are structured around analysis and advice first and execution second. Some clients run both, with us on the strategy layer and an agency on production — which works well when the boundaries are written down, a small task we insist on doing.
Consultancy engagement
Diagnosis, positioning, message architecture, governance across markets. We take responsibility for the argument and test it against what buyers and journalists will actually read.
Fits when the internal answer to why anyone should care is still unsettled.
Production agency
Daily social production, campaign assets, event logistics, ongoing publishing. Better and usually cheaper than a consultancy for this work.
Fits when the message is settled and the job is throughput.
Both, in sequence
We write down the boundary between the two, so nothing falls between them.
The written boundary is short — usually one page. Clients who skip it are the ones who come back with the same gap twice.
Three refusals that cost us enquiries and save both sides a project.
No performance marketing
We do not run paid media campaigns. That work needs a team wired to ad platforms day to day, which is not what this practice is built for.
No legal or financial advice
Communications touches compliance and disclosure questions, and we say clearly where the answer belongs to your counsel or your auditor.
No open retainer
We do not sell a fixed monthly retainer for undefined availability. Ongoing Medienarbeit is a named set of activities with named owners.
Every engagement gets a short written scope: what we will do, in what sequence, what we need from you, what we assume, and what would change the plan. It is usually two to four pages.
Long proposals are a way of avoiding the conversation about scope, and we would rather have that conversation early. If your procurement process requires a longer document, we will produce one — it just will not be the version we use internally.
Bring the situation, not a brief: what changed, who it has to convince, and what has already been tried. On a first call we will tell you which of the four engagements fits — or that none of them does. If the honest answer is an agency or a clearer product decision first, we say that instead.
Appointments are usually available within a week. We work from Munich, in German and English, with clients across Germany and internationally.
