About the practice · Munich
UrbanPeak Marketing GmbH is a marketing strategy and communications consultancy based at Landsberger Straße 302 in Munich. We develop and implement marketing and communication strategies for German and internationally active organisations, and we structure the firm so that reviews happen before launch rather than after.
This page covers who we are, how we work, and what we expect from a client relationship. If you want the process in detail, the Approach page carries it.
Based in
Munich
Working languages
German · English
Project team
Lead · Analyst · Reviewer
Engagement shape
Scoped project
One correction, recorded
Who we are
Small on purpose, and answering for the work
We are a small consultancy, deliberately. That means the person who analyses your situation is the person who presents it, and the person who presents it is the person you call when the plan meets reality. We do not hand projects to a junior team after the pitch.
The team works in German and English. Our clients are typically German mid-sized companies, B2B firms with long sales cycles, and internationally active organisations that need one coherent message across several markets. We are based in Munich and work across Germany and DACH, with partner support for other markets.
Why the corrections are the point
Value appears in the second draft
Every page on this site carries ruled marks recording claims that were tested and revised between drafts. By the Work page, seven of them have accumulated. This is not a stylistic device; it is a statement about how we work.
A consultant who has never publicly changed a view is either new or not reading carefully. In strategy work, the value usually appears in the second draft, when the first position has met an inconvenient interview. We build that into the process as a scheduled step, not as an emergency.
That is what the ruling line beside a claim means on this wall: the claim has been through a review, kept its shape, and come out the other side. Some of them did not keep their shape the first time.
The correction, as a process step
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First
A position is written down early, before it is comfortable, so it can be argued with instead of admired.
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Then
It meets an interview, a data point, or a stakeholder who disagrees with it in a way that matters.
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Review
A reviewer who did not write the position challenges it before it is presented to you.
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Revision
The revised position is what you see, with the correction recorded rather than quietly deleted.
How we were built, in market terms
A dense Munich market taught us to be narrower
Munich has an unusually dense communications market, and it shaped how we set ourselves up. Models that work well elsewhere already have a home here, and we built ours around a specific problem instead of trying to be everything at once.
Our structure in one line
Analysis first, production second, in a scope you could read over a coffee.
A traditional network agency
A PR practice founded as a traditional agency, later expanding into digital communications and online marketing with a group network behind it.
Suits clients who need reach and back-office capability under one roof.
An independent Munich practice
A single independent consultant who packages strategy, marketing, and communications as one offer, without a firm between the client and the work.
Suits clients who want one senior voice and direct access to it.
A reputation-led group
A firm positioned at the intersection of strategy, reputation, and execution, with an English-language consulting page active in 2026.
Suits clients whose first concern is what the market says about them.
These are different models and all of them work. We built ours around analysis first and production second, with a scope that can be written in a few pages. That structure suits clients whose problem is deciding what to say rather than producing more of it.
How a project team is staffed
Three roles, and one of them challenges the work
A typical engagement has one lead consultant, one analyst or researcher depending on scope, and a reviewer who is not the author. The reviewer role is the one clients underestimate.
Lead consultant
Owns the engagement end to end: the analysis, the position, the presentation, and the phone call when the plan meets reality inside your organisation.
Analyst or researcher
Added where the scope needs it: market reading, competitor mapping, internal interviews, the evidence a claim will stand on.
Reviewer
A second senior who did not write the position challenges it before it is presented. This is the role that makes the second draft possible, and the role most clients do not budget a slot for.
Partner in the target market
For international work we bring a named partner and own the quality check on localised material. We do not hand a German message to a translation vendor and call it localisation, because the failure mode is not grammatical.
What we expect from a client
Three conditions, and we will ask about all three
We do not require a large budget, and we have declined engagements where the budget was substantial but those three conditions were missing. That is not principle; it is a judgement about whether the work would survive contact with the organisation.
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Access to the people who disagree
Not only the ones who agree. The disagreement is often the most useful thing in the room, and it is cheaper to hear it early than to discover it after launch.
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One internal owner, named
Someone with the authority to say yes and the patience to sit in the reviews. Where ownership splits across two departments, the plan usually loses a week and arrives shorter.
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A willingness to be told the first position is not good enough
If we cannot say that to you, the review step has no teeth and the second draft never happens.
Our position in the market
We are not a large firm, and we do not claim to be
Large-firm practices in Germany handle stakeholder-oriented strategy and change management for complex, high-stakes clients, and digital consultancies combine strategy, creativity, technology, and managed services at scale. Both suit organisations with substantial internal infrastructure and multi-year programmes.
Our engagements suit organisations that need a clear position, a workable sequence, and an owner inside the company, in weeks rather than quarters. If your situation needs the first kind of provider, we will tell you on the first call.
We are not a PR agency in the production sense, we do not run paid performance campaigns, and we do not provide legal, tax, or financial advice. We are also not a fit for every organisation that calls.
Our professional network
We maintain working links within the German PR industry, including relationships with association-affiliated practitioners. Firms across the market use that affiliation as a signal of professional standard.
We treat these networks the way we would advise a client to: useful as a tiebreaker, insufficient as a shortlist criterion. When your project needs a capability we do not hold, we bring a named partner rather than improvise.
How we charge
Most engagements are project-priced, with a defined scope and a defined end. Ongoing Medienarbeit and implementation support are monthly arrangements with a stated set of activities rather than open availability. We do not sell retainers for undefined consulting hours.
Before any work starts, you receive a written scope covering deliverables, sequence, assumptions, what we need from you, and what would change the plan. If the scope turns out to be wrong on evidence, we will say so and revise it with you rather than deliver against a document that no longer matches the situation.
What we are not
Some calls arrive as the wrong problem
Some problems that arrive as communication problems are product problems, pricing problems, or organisational problems. In those cases the honest answer is that a communications engagement will produce polished material describing a business that still needs a decision made. We would rather say that in the first 45 minutes.
Start with a 45-minute read of the situation
The first call is a working conversation, not a pitch. We look at what you have, say whether the problem in front of you is a communications problem at all, and describe what a scoped engagement would actually contain. If it is not our work, we tell you that instead.
Where we are
Landsberger Straße 302
80687 München, Deutschland
Reach us
When we answer
Monday to Friday
9:00 AM – 6:00 PM