Output 1
A positioning statement you can argue with
Short enough to be remembered in a sales meeting, specific enough to be wrong. If nobody in the room disagrees with the first version, it has not said anything yet.
Munich · since the first workshop
Marketing strategy & communications
We show the work, including the corrections.
UrbanPeak Marketing GmbH is a marketing strategy and communications consultancy at Landsberger Straße 302 in Munich. We develop marketing and communication strategies, and we stay on the project while they are implemented. That second part is where most strategy documents die, so we plan for it from the first workshop.
Kick-off call
45 min
Written scope
within 1 week
Situation review
first 4 weeks
Client interviews
from six
Our clients are German mid-sized companies, B2B firms with a sales cycle longer than one quarter, and internationally active organisations that have to say the same thing in Munich, Zurich, and Manchester without sounding like three different companies.
The working method
Positioning before channels, always
A surprising number of German B2B companies know their channels well and their position badly. They run LinkedIn, trade fair PR, and a newsletter, and all three describe a company that is slightly different from the other two.
We run the sequence in order, and each step has an exit condition — you know when it is finished before the next one starts.
Zielgruppenanalyse
Who is actually deciding, who influences the decision, and who signs. We talk to between six and twelve people inside the company, depending on size, and to at least three customers.
Positionierung
What you are, for whom, and against what alternative. The output of this step is deliberately short: a positioning statement you can argue with, and nothing more.
Botschaftsarchitektur
A map of who needs to hear what, in which words, in which order. We recommend this step before any channel is chosen, because channel decisions that arrive before the position decision tend to be expensive.
Kanalplan
Whether the answer lives in Medienarbeit, a sales enablement document, or an internal town hall — decided with owners named and a rough sequence attached.
Stakeholder-Kommunikation
If you operate in more than one country, we build an explicit rule set for what is fixed and what local teams are allowed to change — so a market manager in Vienna is not guessing.
Change Communication
A merger, a rebrand, or a portfolio change affects how employees describe their own employer. We build the sequence with named owners — what is said first, to whom, and what happens if the first version lands badly.
Messbarkeit
Leading indicators first — message recall in sales conversations, inbound question quality — agreed in writing before launch. Lagging indicators, such as share of voice or retention in target segments, follow months later.
Reputation & crisis readiness
Reputation is built from repeated, consistent behaviour over years and can be damaged in an afternoon. We treat a two-page escalation map agreed in advance as part of the strategy, not as a service you buy after the event.
Review by a second reader
Every deliverable is read by someone who did not write it. What we borrow from the large firms is the discipline: evidence before opinion, and a written record of what changed and why.
Weeks one to four
What we actually do in the first four weeks
We start with a situation review, not a slide deck. That means reading your last two annual reports, your five most recent press releases, and whatever your sales team sends to prospects when nobody is watching.
The output of week four is short on purpose. Nothing in it is final. It is a thesis, and we expect you to challenge it.
Output 2
A map of who needs to hear what
Buying committee, internal stakeholders, press, partners. Each group gets its own message and its own order, because a works council and a trade journalist do not need the same paragraph.
Output 3
A list of things you should stop saying
Usually the most useful page of the four. Phrases that survived because they were written once in 2019 and copied ever since, claims your sales team has stopped repeating out loud, and descriptions of the company that only the company believes. Removing them is cheaper than adding new ones.
We work in German and English. For other markets we typically brief local partners and review the result rather than translating literally, because literal translation is how a clear German sentence becomes an unclear English one.
Where strategy is implemented
Stakeholder communication across borders
If you operate in more than one country, the hardest question is usually not language. It is which parts of the message are fixed and which parts local teams are allowed to change. We build that as an explicit rule set, so a market manager in Vienna is not guessing whether the Viennese tone is permitted.
Fixed and local
Fixed everywhere
The position, the offer, the numbers, the tone of voice in a formal statement.
Local discretion
Examples, references, local proof points and the level of formality in day-to-day replies.
A working session wall, documented before it was cleared
Engagement forms
Three shapes of engagement we see most often
Mid-market manufacturer
Positioning rebuild, then channel repair
Three channels describing three slightly different companies. We rebuilt the position first and re-cut the channel plan against it. The first result that moved was inbound question quality.
Recorded: the question quality in inbound enquiries improved month over month
Internationally active organisation
One message, three markets, one rule set
Munich, Zurich and Manchester were each writing their own version of the same paragraph. We separated what is fixed from what local teams may change, and wrote it down as a rule set instead of a style guide nobody reads.
Recorded: local teams stopped escalating routine wording decisions to Munich
B2B, long sales cycle
Sales enablement before a new website
The website was not the problem; the offer description in the room was. We wrote the sales enablement document first and let the site follow it.
Recorded: the same offer description now travels from sales into marketing
Where we sit
The Munich market, read honestly
Munich has no shortage of communications advice. The useful question is not who is best, but which shape of provider fits the problem you actually have.
A traditional PR agency
Strongest when you already have a message and need reach. PER Connect has been in Munich since 1995, started as a traditional PR agency and expanded into digital communications and online marketing, with a wider group network behind it.
An independent practice
Imre Szérdahelyi runs an independent practice in Munich that packages strategy, marketing and communications consulting into one offer. Fast to brief, one line of accountability.
A global firm
FTI Consulting's Germany strategic communications practice handles stakeholder-oriented strategy and change management for complex, high-stakes clients. Deloitte Digital presents itself in Germany as a digital creative and marketing consultancy. Real capabilities, and real overhead.
Where we sit
A consultancy rather than a pure agency, with enough hands to implement rather than hand over. What we borrow from the large firms is the discipline. What we skip is the layer of account management that turns three meetings into nine.
A management consultancy
Connion GmbH in Forstern, founded in 2012 and operating as a management and interim consultancy rather than an agency, appears in the same buying conversations. Not every problem is a communications problem — when the real issue is an unclear offer or a reorganised sales team, a communications retainer will not fix it.
A like-minded phrasing of the same order
Ruess Group in Stuttgart describes its communications consulting as sitting at the intersection of strategy, reputation and execution. That intersection is where most serious communication work happens, and reputation is the part with the longest lag.
Professional networks are a real trust signal in this market. GPRA, the German PR association, appears repeatedly in directory coverage as a credibility marker for Munich consultancies. Membership is not proof of quality, but it is a checkpoint: the firm agreed to a professional standard and a code of conduct. Where a project needs a capability we do not hold in-house, we say so and bring a specialist in rather than learning on your budget.
Getting started
Send us your situation, not a brief
The first call runs about 45 minutes and costs nothing. Come with the situation as you understand it, and we will tell you whether we are the right firm, whether a different kind of provider fits better, or whether the problem needs to be described more precisely before anyone is briefed.
If it looks like a fit, we send a short written scope within a week: what we would do, in what sequence, roughly how long, and which assumptions would change the plan. No templates, no forty-page proposal.
- First call
- 45 minutes, no cost
- Written scope
- Within one week
- Working languages
- German and English
The marks in the margin
A wall that keeps its corrections
One mark beside the thesis: a claim that was tested and rewritten before this page shipped.
Three marks beside the method: rows that were reordered after the first client workshops.
Seven marks across the engagement forms: what changed between the first brief and the delivered scope.
You will never see the full original text of a discarded claim, because that is not useful to you. What you see is the count. A strategy which has never been corrected in public is probably a strategy that has never been corrected at all.
Questions we are asked in the first call
How do marketing strategy and communications consulting differ in practice?
Marketing strategy decides what you offer, to whom, and at what price. Communications consulting decides who needs to hear about it, in what order, and in which words. In small companies one person often does both; the discipline still differs, and confusing them is why some campaigns describe an offer that sales has already changed.
How should an SME choose between a PR agency, a marketing consultancy, and a full-service consulting firm?
Match the provider to the problem. A PR agency is strongest when you have a message and need reach. A marketing consultancy is strongest when the market analysis and channel plan are missing. A full-service consultancy is strongest when several functions have to move at once. If you cannot name which of those three you have, spend one week defining it before you brief anyone.
What does an integrated communication strategy usually include?
A position statement, a target-group map, a message architecture for each group, a channel plan with owners, an internal communication sequence, and a named set of indicators. If a document is missing the internal part, it is a marketing plan wearing a communications label.
How do consultancies measure whether a strategy is working?
Agree leading and lagging indicators before launch. Leading indicators, such as the quality of inbound questions or whether journalists call you for context, move first. Lagging indicators, such as share of voice or retention in target segments, follow. A provider that cannot name both layers is guessing.
Do you work outside Germany?
Yes. We run projects for Germany-based clients with international operations and for companies entering the German market. We work in German and English directly, and brief local partners for other markets.
Where to find us
Come in, or call first
UrbanPeak Marketing GmbH
Landsberger Straße 302
80687 München
Deutschland
Monday to Friday, 9:00 AM – 6:00 PM. The first call is 45 minutes and runs over the phone or in the studio — whichever you prefer.
Landsberger Straße 302, 80687 München — a short walk from the Trappentreustraße junction